Professionals in fun
For over 20 years, In2action has provided a truly unique and unmatched service for the leisure industry. Our expertise in conceptual design, activity services and training has transformed tour operators, holiday companies, adventure centres, cruise operators and tourist attractions, helping them to become the successful organisations they are today. We love new challenges. Our passion as ‘professionals in fun’ is evident in everything we do, and the reason what we do works.
We build a world of fantasy
Diversifying user groups and driving incremental off-peak revenue growth is where our multi-skilled and creative team excel. For example, our team of activity programme designers create fantastical, make-believe stories and plots which run through activity experiences for children. This adds that extra bit of excitement, often hard to conceptualise, that translates into something truly unique and memorable. From mindful activities to adrenaline fuelled extreme sports, we have expertise in delivering over 100 activities and counting! And our expertise doesn’t end there.
Our Mission
Design innovative, imaginative and inspiring concepts to help our clients differentiate
Deliver impactful and energetic training to inspire and transform teams
Support our clients to deliver exceptional customer experiences