Professionals in fun

For over 20 years, In2action has provided a truly unique and unmatched service for the leisure industry. Our expertise in conceptual design, activity services and training has transformed tour operators, holiday companies, adventure centres, cruise operators and tourist attractions, helping them to become the successful organisations they are today. We love new challenges. Our passion as ‘professionals in fun’ is evident in everything we do, and the reason what we do works.

We build a world of fantasy

Diversifying user groups and driving incremental off-peak revenue growth is where our multi-skilled and creative team excel. For example, our team of activity programme designers create fantastical, make-believe stories and plots which run through activity experiences for children. This adds that extra bit of excitement, often hard to conceptualise, that translates into something truly unique and memorable. From mindful activities to adrenaline fuelled extreme sports, we have expertise in delivering over 100 activities and counting! And our expertise doesn’t end there.

Genuine, flexible approach

Our team is agile and dynamic, we’ve worked in a variety of locations across the UK, Europe and the world. We take pride in our genuinely flexible and bespoke approach, driven to create outcomes that exceed expectations. We get to the human element of everything with our friendly, personable team and know how to bring people out of their shell, whether they be a business leader, staff team or customer.

Our Mission

Design innovative, imaginative and inspiring concepts to help our clients differentiate

Deliver impactful and energetic training to inspire and transform teams

Support our clients to deliver exceptional customer experiences

Discover how we could transform your business

We have worked with...

Meet our team

Ellie Websdell
Ellie Websdell

Executive Director

George Ross
George Ross

Executive Chairman

Karen Ross
Karen Ross

Strategic Lead

Tim Sissons
Tim Sissons

Head of Training

Julie Brooks
Julie Brooks

Business Development Manager

Chris Hodson
Chris Hodson

Training Manager

Jenny Brown
Jenny Brown

Lead Creative

Kylie Harrison
Kylie Harrison

Concept Design Manager

Emma Searle
Emma Searle

Operations Manager

Amy Atkins
Amy Atkins

People & Development Manager

Claire Harwood
Claire Harwood

Finance & Admin Coordinator

Carrie Stretton
Carrie Stretton

Concept Design Coordinator

Alex Bingham-Wallis
Alex Bingham-Wallis

Concept Design Associate

Meg Johnson
Meg Johnson

Training & Operations Associate

Charleigh Lowe
Charleigh Lowe

Training and Operations Associate

Lewis Deakin
Lewis Deakin

Training & Operations Associate

Kat Bevan
Kat Bevan

Training & Operations Associate