Stand out from the crowd

World class leisure consultancy

Whether it’s a fresh approach to activity design or health and safety guidance, our team of specialist innovators have over 20 years’ experience in transforming both global and national businesses. We have the know-how to make what you’re doing better; we’ve even won awards for our imagination.

Often, it’s hard to identify what will make a difference and how to diversify. That’s where we come in. We’ll do the hard work in dissecting and understanding your business; how to solve challenges, drive revenue streams, diversify user groups, and even run activity programmes. We create total 360-degree transformations and smaller scale projects, such as guidance on pricing, that overcome roadblocks and knowledge gaps within your business.  

Speak to our team

Our formula…

Review

We’ll get to the core of what you need. We’ll deep dive into the complexities and simplify every part.

Design

We’ll create the most memorable customer experience that exceeds your customer’s expectations.

Activity design and operational improvements are only part of the puzzle. We’ll make sure your people deliver the extraordinary.

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Transform
Support

We can support you in delivering enhanced experiences or manage the whole process from setting up and running operations to audits.

We have worked with...

What our clients say.

View case studies
Ed Pyke
Simpson Travel Operations Director

“In2action listened perfectly to our requirements, building a bespoke solution to what we needed. Our delegates all commented on how much they enjoyed the session, and how valuable they found the experience. We wouldn’t hesitate to recommend In2action to any company looking for customer experience training.”

Sandy Gibbons
Operations Director, Canvas Holidays

"In2action has transformed our children's and family activity provision. They've worked in partnership with us to develop a product, which has become an integral part of the Canvas Holidays experience. It's great to be associated with such an enthusiastic and vibrant company."

Paul Hardingham
Strategic Development Director, Hoseasons

"We've worked extremely closely with the In2action team over the last five years, and the partnership has been instrumental in developing, launching and implementing our GO Active Breaks programme."

Helen Bacon
People & Culture Director, Forest Holidays

“In2action have been professional, conceptual and imaginative in the design phase of the project and they inspired, enthused, empathised and challenged in varying degrees, depending on the individuals when training our teams, in all a fantastic experience from start to finish with In2action.”

Abbie Pearce
Leisure and Activities Manager, Parkdean Resorts

“In2action designed and delivered a range of training packages to support us with our culture change. The training has received fantastic feedback from the teams at all levels and we have seen the results through a change in behaviour and customer feedback across the board.”

Heather Perry
Group Leisure Operations Manager, Center Parcs

“We have worked closely with In2action for over a decade and the quality and consistency of their work cannot be matched. I wouldn’t hesitate to recommend In2action and we look forward to many more years collaborating on training projects.”

Luke Gaskins
Head of Hotel Concepts, TUI

"I can wholeheartedly recommend In2action both as a first class adventure activity and childcare provider and also as a provider of excellent service training which goes above and beyond that of competitors. They are great to do business with and a lot of fun.”

Activity design services

Creating solutions and delivering the extraordinary is what excites us. Our projects range from ‘one off’ reviews or designs to fully outsourced contracts, where we work with you to review your current offering, design innovative new concepts, transform your people and support you to deliver it to your guests.

 Book an exploratory call here

Some of our activities

Here are some examples of activities we can provide, some familiar, some unique. If desirable, we can design a range of totally new and unique activities, tailor-made for your clients.

Water based activities

Water based activities

We understand what a great impact the addition of water-based activities can make on any guest programme, whether it be in a pool, pond, lake, or open water. In2action has vast experience in operating fun-based water activities across a range of environments and different guest experience levels. Whether you are looking for fun pool-based toddler sessions, creating a unique pool-play environment, rafting and paddle boarding on a lake, or wishing to add new water activities elsewhere, In2action will help you review your options and implement activities to meet your needs and delight your guests.

Off ground activities

Off ground activities

From forest rollercoasters to jump bags, aerial adventure courses or digital climbing, In2action has vast experience in introducing off-ground activities to bring a wow factor into any activity programme. We will consult with you to ensure that any off-ground activity additions to your programme will be the perfect option for your environment, activity team, concept, and guest profile. We can then collaborate with you to ensure that the delivery of your off-ground experiences is safe, successful and a true highlight for your guests.

Self led activities

Self led activities

In2action are experts at bringing guest experiences to life, even when there is no staff interaction. We have designed a wide range of activities, from small-scale self-led activity trails too much broader self-led activity experiences. If you are looking to enhance and improve your guests experience without introducing more staff input, for example, on a walking trail, in a swimming pool, within an adventure playground or across a much broader adventure concept then In2action will be delighted to help.

Play concepts

Play concepts

With over 20 years of experience working around the world with families and children of all ages, In2action has a unique and insightful way of looking at play concepts to suit different ages, stages, environments, and budgets. We firmly believe that play should be an integral part of any holiday, activity, or fun day out! If you are looking to add play as a magic ingredient to your concept, we’d love to introduce you to our very own Play2inspire products or discuss bespoke play concept designs.

Sports & fitness

Sports & fitness

In2action is passionate about delivering fantastic and inspirational sports and fitness experiences to guests of all ages. We pride ourselves on creating activity opportunities to appeal to all ages and abilities. We will work with you to deliver the best possible sports and fitness programmes for both first-timers and those looking to progress their skills.

Family activities

Family activities

At In2action we fully understand the enormity and importance of creating special family experiences. We will explore all your opportunities for delivering fantastic family adventures and special moments. From simple walks to cutting-edge activities, In2action can create a family activity concept perfect for you and your guests.

Teens

Teens

At In2action we know teens are always looking for something new. We will work with you to identify opportunities to create a cutting-edge teen programme within your facilities. We will bring just the right balance of activities, adventures, social time, fun time, and chilling to ensure everyone has a great time.

Kids clubs

Kids clubs

We know your kids’ clubs need to be special, so we create tailor-made concepts to match your needs and delight your guests. We will tap into the culture of your organisation to ensure the kids clubs you offer are a perfect match. From creative arts, to sporting skills, new adventures, and fun-time, we think outside the box to create activities, experiences and programmes that enable you to market and deliver your best possible kids clubs.

Pre-school & creche

Pre-school & creche

We create activity experiences to delight your youngest guests! Whatever your location, environment, and desired themes, In2action will design and deliver fantastic activity programmes. From fun crafts and arts, imagination and playtime, to never-tried-before activities, we will create and capture special moments, either just for the children or for parents to get involved too.

Light entertainment concepts

Light entertainment concepts

We can enhance your entertainment and events program with engaging and innovative concepts, from Interactive gameshows, theatrical immersive experiences, character mascot stories and shows and engaging daytime events. Let us get creative and help give your visitors or guests some unique and memorable experiences.

TUI

The ‘Holiday Village’ concept that In2action designed for TUI had the highest guest return rate out of all First Choice products, and was consistently high scoring for customer service scores.

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