Celebrating 20 years of In2action

In2action is born. Stemming from years of combined experience in the leisure industry, George and Karen Ross wanted to share their knowledge and help businesses grow and ‘be on a ten’. With a brand-new leadership team in place

In2action secures a contract with First Choice Holidays to successfully launch the brand-new family concept ‘Holiday Village’ in Majorca, Turkey, Lanzarote and Costa del Sol.  Eighty activity and childcare staff are recruited, trained, and placed by In2action into these resorts to launch and deliver the ground-breaking First Choice Holiday Village family concept. This first season proves to be an enormous success, paving the way for exciting expansion of Holiday Villages into new and far-reaching destinations.

The partnership between First Choice Holidays and In2action continues to flourish with the expansion of First Choice Holiday Villages continuing year on year, to reach nine overseas operational locations by 2008, stretching as far afield as Mexico, Egypt, Turkey and the Dominican Republic.

We expanded our client base, operating a business trial in France with Canvas Holidays. This successful trial leads to the launch of the Family Active guest programme, with In2action designing and operating this product across five Canvas Holiday sites for the 2009 summer season.

In 2009, both the Holiday Village and Canvas products continued to flourish, with In2action operating nine Holiday Villages and 18 Canvas sites by 2010.

With a loyal and dedicated senior management team in place, the early success of In2action continued as the company entered its fifth year of operation. In 2010, we partnered with Hoseasons resorts to develop and introduce the new GO Active concept at 5 UK destinations. Meanwhile, First Choice Holiday Villages continued to excel, with an increase to twelve operating locations around the world. The In2action Management Team also developed their very own Schools Residential Adventure Courses and were soon operating in five UK locations to deliver innovative and inspiring activity experiences for school groups. The small, hand-picked instructor teams were highly trained to ensure each individual child could get the most out of every experience. In return, the instructors received outstanding guest feedback from both pupils and teaching staff. Little did we know, having experience in this field would be so advantageous in years to come.

In this year, we were delighted to start working with Center Parcs UK. One of our first projects was to launch a brand new under 12’s and family programme for the 2014 opening of Center Parcs Woburn. This was an exciting development for In2action and the relationship with Center Parcs has flourished over many years.

In 2014, In2action was celebrated at the Isle of Wight Chamber of Commerce Business Awards for Excellence, picking up the Winner’s trophy for Business of the Year.