Revolutionary training and world class leisure consultancy

We’ll elevate your business from good to great.

Celebrating 20 years of In2action

Discover how In2action has grown, learned, and thrived with our passionate team and inspiring journey.

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Transform your business 

Training

Equip your team. Building rapport with customers and colleagues will become second nature.

Leisure consultancy

Make your mark. Cleverly crafted operations solve problems and enrich experiences. 

Innovation

New ideas and knowledge. Giving you the courage to differentiate and evolve your business.  

Diversify and conquer

Are you creating unforgettable experiences for your customers? We’ll help you to be different. From designing activity functions for global businesses to creating operational paperwork for play providers, our consultancy spans the world of leisure with revolutionary training techniques that transform businesses. Described as ‘professionals in fun’, we are masters in identifying opportunities that not only enhance experiences but take businesses beyond the realms of what is imaginable in-house.

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We have worked with...

We designed a ‘Holiday Village’ concept and blueprint that fully integrated TUI’s brand values and personality.
"I can wholeheartedly recommend In2action both as a first-class adventure activity and childcare provider and also as a provider of excellent service training which goes above and beyond that of competitors. They are great to do business with and a lot of fun.”
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After an in-depth audit with ‘mystery shopper’ visits we restructured activities for the under 12s and created an innovative behavioural training programme for new colleagues.
“We have worked closely with In2action for over a decade and the quality and consistency of their work cannot be matched. I wouldn’t hesitate to recommend In2action and we look forward to many more years collaborating on training projects.”


Heather Perry, Group Leisure Operations Manager, Center Parcs

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We inspired P&O teams to develop their soft skills and, with our health and safety expertise, developed a suite of operational training videos.
“In2action were brilliant to work with, friendly and professional with high levels of communication and we were really happy with the finished product. I would be very happy to work with them again on future projects."

Catherine Kennedy, Senior Manager, Entertainment, P&O Cruises

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